Privacy Policy

Introduction

How Marketing Technology Works® (HMTW) is a free educational platform for marketing technology professionals, operated by Digital Mindshare LLC (“Digital Mindshare”), a marketing technology consultancy. This Privacy Policy explains how we collect, use, share, and protect personal information you provide to us or that we automatically collect when you use our platform.

Our Commitment: We believe transparency builds better business relationships. This policy explains not only what we collect, but also how our consultancy business model affects data use and content curation.

Who We Are & What We Do

Data Controller & Operator:

  • Organization: Digital Mindshare
  • Operating Website: How Marketing Technology Works® (HMTW)
  • Business Type: Marketing Technology Consultancy
  • Primary Purpose: Educational content platform + consulting lead generation

What This Means for Privacy: We are not a neutral news publication. We are a consultancy that operates HMTW to educate the martech market and to identify potential consulting clients. This dual purpose is important to understand as you read this policy.

Information We Collect

A. Information You May Provide Directly

When You Subscribe to Content:

  • Email address
  • First and last name
  • Job title and company name
  • Industry or vertical
  • Marketing technology interests
  • Communication preferences

When You Fill Out Contact Forms:

  • Name, email, phone number
  • Company information
  • Project details or consulting inquiry
  • Preferred contact method

When You Submit User-Generated Content:

  • Comments, feedback, questions, or article submissions
  • Email address associated with submission
  • IP address and browser information

B. Types of Information Automatically Collected

Website & Browsing Data:

  • Technical information (IP address, device type, browser, operating system)
  • Usage information (pages visited, time on site, content interactions)
  • Location information (general geographic area based on IP address)
  • Cookies and similar tracking technologies

Third-Party Tracking Technologies:

  • Analytics platforms (Google Analytics 4)
  • Consent management (CookieYes)
  • Security and bot protection (Cloudflare Turnstile, used on forms only)
  • Font delivery (Google Fonts)

How We Use Your Information

We use collected information to deliver content and services, improve the platform experience, identify consulting opportunities, and support Digital Mindshare’s business development. When you engage with HMTW, your data simultaneously serves content improvement (educational mission) and consulting lead generation (business development).

Information Sharing & Disclosure

We share information with service providers who perform functions on our behalf, including email delivery, web analytics, website hosting, CRM, and customer support. HMTW may feature house content promoting Gene De Libero’s book and Digital Mindshare LLC consulting services. This is self-promotion, not paid advertising. No user data is shared with third-party sponsors or advertisers. If third-party sponsorships are introduced in the future, this policy will be updated accordingly.

Your Rights & How to Exercise Them

Right to Access, Correct, or Delete Your Information

  • Email info@digitalmindshare.net
  • Subject: “Data Access Request,” “Data Correction Request,” or “Data Deletion Request”
  • Include your full name and email address
  • We will respond within 30 days

Right to Opt Out of Specific Uses

Newsletter Communications: Click “unsubscribe” in any email.

Consulting Communications: Email info@digitalmindshare.net to opt out of consulting outreach.

Cookies: Adjust browser settings to disable cookies. Note: Some site features may not work without cookies.

Right to Know About Data Sales (CCPA)

Our Position: We do NOT sell your personal information as defined by CCPA.

Data Retention & Storage

Your data is retained while you use HMTW services and may be kept in anonymized form afterward. Email addresses are retained in suppression lists to honor unsubscribe requests. Some data is retained as required by law.

Your data may be stored and processed in the United States and other countries where our service providers operate.

Cookies & Tracking Technologies

We use a consent management platform (CookieYes) to control cookie behavior. By default, all analytics and non-essential cookies are blocked until you provide consent. Essential security cookies (used by Cloudflare Turnstile on contact and subscription forms) are active by default and cannot be disabled without affecting form functionality.

Analytics cookies (Google Analytics 4) are only activated after consent is granted. You can manage or withdraw consent at any time using the cookie preferences banner on the site, or by adjusting your browser settings.

Children’s Privacy (COPPA Compliance)

HMTW is not intended for children under 13 and does not knowingly collect information from children.

Important Clarifications About Our Business Model

We Are Not a Neutral Publisher. HMTW is operated by a martech consultancy with commercial interests. Our content curation, topic selection, and data collection are designed to both educate and generate consulting leads. We believe our transparency about this dual role builds better relationships than hidden interests would.

Contact Information

Privacy Questions & Requests:

Mailing Address:

Digital Mindshare LLC PO Box 141 Port Jefferson Station, NY 11776 USA

Last Updated: April 14, 2026