The Full-Stack Marketer: A Different Role Than You Think
AI made the old full-stack marketer job description obsolete. Here's what the role looks like now, and what leaders need to do to build teams around it.
Posts
AI Agent Governance: The Marketing Leader's Authority Problem
AI agent governance fails when authority gets delegated to IT. Learn the 3 decisions marketing leaders must own before the next agent goes live.
Marketing Capability Assessment: Why CMOs Should Map Their Team Before Their Stack
A marketing capability assessment reveals where team strengths concentrate and where gaps hide. Map your team's capability shape before making technology decisions.
Salesforce Contentful Acquisition: The Billion-Dollar Proof That Content Comes Before AI Agents
The Salesforce Contentful acquisition reveals what happens when you deploy AI agents before structuring your content. Here's the diagnostic every enterprise should run.
Outcome-Based Pricing: What If You Only Paid When Martech Delivered?
Outcome-based pricing could transform how you buy martech. Here's where AI pricing models already work, what's blocking core platforms, and what to do Monday morning.
The Martech Content Problem: Written for the Author's Authority
Most martech content is built to make its author look smart, not to help you decide. Here's what that costs practitioners and how to read differently.
Why Buying Martech on Features Keeps Failing
Feature-based martech buying fails because it bypasses the strategic clarity that determines platform fit. Here's why both buyers and vendors keep repeating the cycle.
Everyone's Got to Get Paid: Why AI Pricing Is the Smaller Risk
AI pricing increases follow the same penetration pricing playbook as Netflix, Adobe, and Uber. The real risk is whether your organization can use AI at all.
The AI Overclaim Is Four Problems, Not One
Wynter found 30% of B2B companies overclaim AI. The buried quotes reveal four distinct failure modes with different drivers and different fixes. The aggregate lets everyone hide.