Your CMO Can't Lead Martech Strategy Without You
Marketing ops leaders hold the martech knowledge the CMO needs to lead. Here are five mechanisms to turn that dependency into a functional partnership.
How Marketing Technology Works®
Martech Vendor Evaluation: Why Buyers Must Build Their Own Playbook
Martech vendor evaluation fails when buyers rely on the vendor's playbook. Five process changes shift the martech buying process to your terms and close the buyer-seller gap.
AI Fatigue Is the Smartest Move in Marketing Right Now
AI fatigue among CMOs is a rational triage decision, not a leadership failure. Marketing leaders stepping back from AI adoption are prioritizing results over demos.
Why Your Marketing Operations Manager Role Has Been Open for Six Months
The marketing operations manager talent shortage is a role design problem, not a supply problem. When companies extend offers, 88% of marketing candidates accept.
The Full-Stack Marketer: A Different Role Than You Think
AI didn't make the full-stack marketer more common. It made the old job description obsolete. Here's what the role actually looks like now, and what leaders need to do to build teams around it.
AI Agent Governance: The Marketing Leader's Authority Problem
AI agent governance fails when authority gets delegated to IT. Learn the 3 decisions marketing leaders must own before the next agent goes live.
Salesforce Contentful Acquisition: The Billion-Dollar Proof That Content Comes Before AI Agents
The Salesforce Contentful acquisition reveals what happens when you deploy AI agents before structuring your content. Here's the diagnostic every enterprise should run.
Marketing Capability Assessment: Why CMOs Should Map Their Team Before Their Stack
A marketing capability assessment reveals where team strengths concentrate and where gaps hide. Map your team's capability shape before making technology decisions.
The Martech Content Problem Nobody Talks About
Most martech content is built to make its author look smart, not to help you decide. Here's what that costs practitioners and how to read differently.