'I Hate Customer-Service Chatbots': The Consumer-AI Relationship Is Off to a Rocky Start
Early consumer reviews of AI customer-service agents are rough. CNBC on the refund fights and frustration as chatbots take over support.
Latest Curated and Original Insights
Your Marketing Budget Won't Cover Your Strategy. That's a Confession.
56% of CMOs say their marketing budget can't fund their 2026 strategy. The honest reading isn't a stingy CFO. It's a confession from the whole C-suite.
You Upskilled Your Marketing Team for AI. For What?
AI upskilling pays off only when your operating model can absorb it. Training marketing teams on AI tools without redesigning the work creates capability you can't deploy.
The Fall of CRM Gravity
Part 1 of Humans of Martech's architecture series: why the CRM is losing its center-of-gravity role in the stack, and what's taking its place.
The Evolution of the CMO Has Run in a Loop Since 2008
The evolution of the CMO has circled one question since 2008: can marketing prove its value? Why analytics, digital, and AI each failed to answer it.
Your Company May Be Slow With AI, But You Can't Afford to Be
Your company may be stuck in committee on AI, but you can't afford to wait. Ryan Phelan on bottom-up experimentation that solves real business problems.
When the Agent Writes the Campaign, Who Answers for the Numbers?
Marketing's value gap was always an accountability problem. Agentic AI removes the human who owned the numbers and widens the gap it was sold to close.
The Composable Architecture Confusion Matrix: Four Terms, Four Failure Modes
Composable architecture, headless, best-of-breed, and MACH aren't the same thing. Each conflation produces a specific failure mode at purchase time.
B2B Marketing Attribution: Why It Keeps Failing and How to Finally Fix It
A practitioner account of why B2B attribution keeps breaking — long cycles, pre-identification journeys, and the 2-4x ROI-proof gap — and how to fix it.