"I mandated AI at my company. It almost backfired."
Agency founder details a company-wide AI mandate, the near-miss backlash and productivity dip, and fixes needed to make 'use it or else' adoption stick.
Latest Curated and Original Insights
Why Marketing-IT Alignment Keeps Failing
Marketing-IT friction is structural, not interpersonal. Partnership models that realign authority and responsibility fix what alignment workshops can't.
The Transaction Trap: When Your Marketing Technology Stack Fights Your Customer Relationships
Marketing stacks built for transactions train teams to treat customers as pipeline events. How to rewire systems and metrics toward retention and expansion.
How Organizational Efficiency Kills Strategic Reinvention
Organizations demand transformation while running at 100% capacity. Why lean companies can't reinvent — and what reclaiming slack actually looks like.
Context Rot: Why AI-Powered Martech Degrades When Nobody's Watching
Context rot degrades the rules, segments, and data feeding your AI systems. The ownership model and audit cadence that catch it before outputs go wrong.
The Single View of the Customer Farce
The single view of the customer is a vendor promise that collapses under real-world complexity. Purpose-built data views for specific decisions work better.
How the 80/20 Rule Shapes Martech Implementation Success
Most martech stacks deliver competitive value from just 20% of capabilities. Why implementation energy flows to the commodity 80% — and how to close the gap.
Your Martech Tools Talk to Each Other. They Don't Agree on Anything.
Your martech tools share data but not authority. The gap between connected tools and coordinated decisions is organizational, not technical.
Why Your Martech Stack Is a Frozen Org Chart (And Why AI Just Made That Visible)
Your martech stack encodes yesterday's org chart into its architecture. AI agents expose that invisible structure by failing at every team boundary.