The Day Infrastructure Marched on the Martech Application Layer
Scott Brinker on data-layer platforms like Databricks climbing into the martech application layer — and what it means for how stacks get built.
Curateds
How to Evaluate an AI Vendor in 30 Minutes
A vendor-agnostic checklist for AI vendor calls and RFPs — fast, practical, and aimed at the gap between revolutionary-sounding features and real results.
"I mandated AI at my company. It almost backfired."
Agency founder details a company-wide AI mandate, the near-miss backlash and productivity dip, and fixes needed to make 'use it or else' adoption stick.