There's a 2.5x Gap in AI Revenue Satisfaction — And It Has Nothing to Do With the Models
AI ROI fails on data foundations, not model quality. Atlan on the 2.5x gap in AI revenue satisfaction and why the fix is upstream of the models.
Curateds
2026 Customer Data Predictions
The CDP isn't dead — the idea that its job ends at data is. Michele Nieberding's 2026 customer-data predictions and the case for invisible CX.
'I Hate Customer-Service Chatbots': The Consumer-AI Relationship Is Off to a Rocky Start
Early consumer reviews of AI customer-service agents are rough. CNBC on the refund fights and frustration as chatbots take over support.
The Fall of CRM Gravity
Part 1 of Humans of Martech's architecture series: why the CRM is losing its center-of-gravity role in the stack, and what's taking its place.
Your Company May Be Slow With AI, But You Can't Afford to Be
Your company may be stuck in committee on AI, but you can't afford to wait. Ryan Phelan on bottom-up experimentation that solves real business problems.
B2B Marketing Attribution: Why It Keeps Failing and How to Finally Fix It
A practitioner account of why B2B attribution keeps breaking — long cycles, pre-identification journeys, and the 2-4x ROI-proof gap — and how to fix it.
The CDP You Weren't Supposed to Buy
A clear-eyed look at the 'friends don't let friends buy a CDP' era — and why Hightouch now sells a composable one. What actually changed in customer data.
Personalization Failure Modes: Why Your Architecture Is Incomplete
Personalized customers are 3.2x more likely to regret a purchase. The five failure modes of an incomplete personalization architecture — and the fix.
Redesigning Your Marketing Organization for the Agentic Age
AI isn't marketing's bottleneck — the operating model is. HBR on redesigning the marketing org for an agentic, continuous-launch world.