How Marketing Technology Works®Advertising Policy Most marketing teams use AI wrong, focusing on volume over strategy. Learn how strategic AI implementation builds competitive advantages Stop AI efficiency theater. Discover how strategic AI...
How Marketing Technology Works®
Strategy
Martech Value: Find Hidden ROI in Your Marketing Technology
Your martech might deliver substantial business value through operational efficiency, customer experience improvements, and strategic capabilities that traditional measurement approaches miss entirely. This article shows you how to investigate hidden value areas, gather compelling evidence, and communicate impact to secure continued investment. [Reading time: 7 min]
AI-Skilled Buyers Disrupt B2B Martech Sales
AI-skilled buyers outmaneuver traditional sales strategies through sophisticated research techniques most marketers can’t track. Learn how to structure content for AI discovery and build transparency-first processes that reach invisible buyers. [Reading time: 6 min]
Enterprise AI That Learns: Marketing Leader Success Guide
Your enterprise AI initiatives keep failing because you’re building static tools instead of systems that learn. This guide shows marketing leaders how to implement AI that remembers campaign results, adjusts based on performance, and improves over time through proven partnership strategies. [Reading time: 7 min]
Digital Experience Platform vs CMS: Why Simple Terms Win
Your team faces overwhelming martech complexity when analyst-driven digital experience platform terms replace familiar content management language. Learn why simplifying terminology accelerates better purchasing decisions. [Reading time: 4 min]
Composable Thinking Powers Composable DXP Success
Explore how marketing and technology leaders use composable thinking to restructure teams, empower decision-making, and outpace competitors—even with similar technology. (Reading time: 7 mins)
Martech Optimization: Best Practices for Success
If you’re optimizing your martech stack without understanding how it drives customer value, you’re wasting budget and breaking systems. Learn how clarity fuels real growth. (Reading time: 6 min)
Marketing and Sales Alignment to Boost ROI and Customer Value
When marketing, IT, and sales align, campaigns resonate, leads convert, and ROI soars. Learn how alignment reduces silos, refines collaboration, and enhances metrics like CLV, CAC, and campaign ROI. Practical tips ensure measurable impact across teams. [Reading time: 6 min]
Martech Integration: A Phased Approach for Success
Discover how a phased integration approach can help smoothly connect martech with legacy systems. Focus on quick wins with CRM, clean data practices, and gradual AI implementation, all while fostering collaboration across marketing, IT, and CX teams. [Reading time: 6 min]