When marketing, IT, and sales align, campaigns resonate, leads convert, and ROI soars. Learn how alignment reduces silos, refines collaboration, and enhances metrics like CLV, CAC, and campaign ROI. Practical tips ensure measurable impact across teams. [Reading time: 6 min]
Explore the fascinating “long tail” of martech, where thousands of products exist, each with distinct aspirations and survival strategies. From disruptors to niche specialists, discover how this segment impacts the broader marketing technology ecosystem.
[Reading time: 6 min]
This article discusses critical task of aligning marketing technology with overarching business goals. Gain insights into how effective martech alignment can transform customer experience and business growth.
[Reading time: 7 min]