Your CMO Can't Lead Martech Strategy Without You
Marketing ops leaders hold the martech knowledge the CMO needs to lead. Here are five mechanisms to turn that dependency into a functional partnership.
Martech
Martech Vendor Evaluation: Why Buyers Must Build Their Own Playbook
Martech vendor evaluation fails when buyers rely on the vendor's playbook. Five process changes shift the martech buying process to your terms and close the buyer-seller gap.
Why Your Marketing Operations Manager Role Has Been Open for Six Months
The marketing operations manager talent shortage is a role design problem, not a supply problem. When companies extend offers, 88% of marketing candidates accept.
Salesforce Contentful Acquisition: The Billion-Dollar Proof That Content Comes Before AI Agents
The Salesforce Contentful acquisition reveals what happens when you deploy AI agents before structuring your content. Here's the diagnostic every enterprise should run.
Outcome-Based Pricing: What If You Only Paid When Martech Delivered?
Outcome-based pricing could transform how you buy martech. Here's where AI pricing models already work, what's blocking core platforms, and what to do Monday morning.
The Martech Content Problem Nobody Talks About
Most martech content is built to make its author look smart, not to help you decide. Here's what that costs practitioners and how to read differently.
Why Buying Martech on Features Keeps Failing
Feature-based martech buying fails because it bypasses the strategic clarity that determines platform fit. Here's why both buyers and vendors keep repeating the cycle.
The AI Overclaim Is Four Problems, Not One
Wynter found 30% of B2B companies overclaim AI. The buried quotes reveal four distinct failure modes with different drivers and different fixes. The aggregate lets everyone hide.
The Martech Inefficiency Cycle: Why Your Stack Costs Too Much and Does Too Little
License bloat, stack sprawl, and training gaps are one reinforcing cycle. Learn the diagnostic framework and 90-day playbook to break it.