Your Martech Stack Is Becoming Someone Else's Architecture
The martech stack is dissolving into company-wide AI architecture. That's a forecast, not today's reality. Here's what CMOs and ops pros should do Monday morning.
Martech
The Agentic Marketing Organization Won't Work Without a Capability Plan
The agentic marketing model solves for architecture when the real problem is capability. Why these operating frameworks fail and what's needed first.
Your Vendor Says You'll Need It Later. Here's How to Know.
56% of tech plans become obsolete before implementation. Use this 3-part timeline test to separate legitimate martech strategic bets from expensive hope.
Context Engineering, Decoded: Why CMOs Need to Know Which Definition Their Team Means
Context engineering is one term running on two different definitions. CMOs need to know which version their team means before funding either.
Free-Year Migration Offers: The Math Vendors Skip
Vendor 'free first year' migration offers bundled with multi-year contracts rarely pencil out against real timelines. Here's the math procurement skips.
How to Evaluate an AI Vendor in 30 Minutes
A vendor-agnostic checklist for AI vendor calls and RFPs — fast, practical, and aimed at the gap between revolutionary-sounding features and real results.
The Stability Revolt: Why Senior Martech Leaders Are Choosing Foundations Over Agentic DXP Theater
Vendor AI agents redistribute complexity onto buyer teams. Research shows 45% fail expectations. What senior martech leaders should evaluate instead.
"I mandated AI at my company. It almost backfired."
Agency founder details a company-wide AI mandate, the near-miss backlash and productivity dip, and fixes needed to make 'use it or else' adoption stick.
Context Rot: Why AI-Powered Martech Degrades When Nobody's Watching
Context rot degrades the rules, segments, and data feeding your AI systems. The ownership model and audit cadence that catch it before outputs go wrong.