AI reshapes marketing by blending automation with creativity. This article shows CMOs how to integrate AI, tackle team resistance, and build a future-ready mix of specialists and generalists. Learn to redefine roles, foster innovation, and scale impact. [Reading time: 6 min]
The Martech stack era is over—welcome to the ecosystem. Shift from siloed tools to a connected, modular approach that integrates workflows, improves ROI, and delivers seamless customer experiences. This guide explores building adaptable, scalable ecosystems. [Reading time: 6 min]
What exactly is a customer data platform, and how does it distinguish itself from other data management solutions? Discover the what, why, and how of CDPs and how you can use it in your marketing organization.
[Reading time: 11 min]
This article discusses critical task of aligning marketing technology with overarching business goals. Gain insights into how effective martech alignment can transform customer experience and business growth.
[Reading time: 7 min]