Why New York Life's CMO Built a Data Foundation Before Deploying AI
New York Life's CMO Amy Hu invested three years in data infrastructure and measurement before AI. Here's why capability-first sequencing drives better outcomes.
Data Analytics
The Measurement Contract Your Analytics Team Never Signed
Marketing measurement frameworks fail without an organizational contract defining decision rights, insight SLAs, and accountability. Here's what's missing.
Context Rot: Why AI-Powered Martech Degrades When Nobody's Watching
Context rot degrades the rules, segments, and data feeding your AI systems. The ownership model and audit cadence that catch it before outputs go wrong.
The Single View of the Customer Farce
The single view of the customer is a vendor promise that collapses under real-world complexity. Purpose-built data views for specific decisions work better.