Step into the world of data analytics in digital marketing. Explore how analytics enhances customer understanding, predicts behavior, and aligns marketing efforts with customer expectations for better results. [Reading time: 7 min]
How Marketing Technology Works®
Data & Analytics
Customer Data Platform (CDP) Primer
What exactly is a customer data platform, and how does it distinguish itself from other data management solutions? Discover the what, why, and how of CDPs and how you can use it in your marketing organization.
[Reading time: 11 min]