Why Your Next Martech Hire Will Fail the Same Way Your Last Platform Did
CMOs who skip capability assessment when hiring martech talent make the same error they make buying platforms. The result is the same underperformance cycle.
Business
Free-Year Migration Offers: The Math Vendors Skip
Vendor 'free first year' migration offers bundled with multi-year contracts rarely pencil out against real timelines. Here's the math procurement skips.
How to Evaluate an AI Vendor in 30 Minutes
A vendor-agnostic checklist for AI vendor calls and RFPs — fast, practical, and aimed at the gap between revolutionary-sounding features and real results.
"I mandated AI at my company. It almost backfired."
Agency founder details a company-wide AI mandate, the near-miss backlash and productivity dip, and fixes needed to make 'use it or else' adoption stick.
How Organizational Efficiency Kills Strategic Reinvention
Organizations demand transformation while running at 100% capacity. Why lean companies can't reinvent — and what reclaiming slack actually looks like.
Why Marketing-IT Alignment Keeps Failing
Marketing-IT friction is structural, not interpersonal. Partnership models that realign authority and responsibility fix what alignment workshops can't.
Outcome-Focused Martech: A Smarter Way to Implement
Most martech implementations fail because they prioritize vendors or features over outcomes. How outcome-focused implementation changes the results.
Martech Value: Find Hidden ROI in Your Marketing Technology
Your martech creates value in four areas traditional ROI misses. The investigation approach that makes hidden value visible and secures continued investment.
Digital Experience Platform vs CMS: Why Simple Terms Win
Buyers search for CMS while analysts push DXP. Why familiar terminology and capability assessment lead to better martech purchasing decisions.