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Navigating Marketing’s Dynamic Half-Century Evolution

Navigating Marketing’s Dynamic Half-Century Evolution

Philip Kotler is the marketing GOAT. His book ‘Marketing Management’ (now in it’s 16th edition) has been a must-read for years. Embark on a journey through 50 years of marketing evolution. Discover how customer-centricity remains core despite shifts in tools like data analytics and AI. Understand how societal value and purpose-driven branding are reshaping business.
[Reading time: 8 min]