Why OKRs Fail in an AI-Frenzied Org: Your Team Can't Execute the Goal
Why OKRs fail has little to do with the goals and everything to do with whether the team can execute them. Capability, hiring, and cutting bait fast are the real levers.
Business
There's a 2.5x Gap in AI Revenue Satisfaction — And It Has Nothing to Do With the Models
AI ROI fails on data foundations, not model quality. Atlan on the 2.5x gap in AI revenue satisfaction and why the fix is upstream of the models.
'I Hate Customer-Service Chatbots': The Consumer-AI Relationship Is Off to a Rocky Start
Early consumer reviews of AI customer-service agents are rough. CNBC on the refund fights and frustration as chatbots take over support.
Your Marketing Budget Won't Cover Your Strategy. That's a Confession.
56% of CMOs say their marketing budget can't fund their 2026 strategy. The honest reading isn't a stingy CFO. It's a confession from the whole C-suite.
The Evolution of the CMO Has Run in a Loop Since 2008
The evolution of the CMO has circled one question since 2008: can marketing prove its value? Why analytics, digital, and AI each failed to answer it.
Your Company May Be Slow With AI, But You Can't Afford to Be
Your company may be stuck in committee on AI, but you can't afford to wait. Ryan Phelan on bottom-up experimentation that solves real business problems.
B2B Marketing Attribution: Why It Keeps Failing and How to Finally Fix It
A practitioner account of why B2B attribution keeps breaking — long cycles, pre-identification journeys, and the 2-4x ROI-proof gap — and how to fix it.
Redesigning Your Marketing Organization for the Agentic Age
AI isn't marketing's bottleneck — the operating model is. HBR on redesigning the marketing org for an agentic, continuous-launch world.
Outcome-Based Pricing: What If You Only Paid When Martech Delivered?
Outcome-based pricing could transform how you buy martech. Here's where AI pricing models already work, what's blocking core platforms, and what to do Monday morning.