AI reshapes marketing by blending automation with creativity. This article shows CMOs how to integrate AI, tackle team resistance, and build a future-ready mix of specialists and generalists. Learn to redefine roles, foster innovation, and scale impact. [Reading time: 6 min]
When marketing, IT, and sales align, campaigns resonate, leads convert, and ROI soars. Learn how alignment reduces silos, refines collaboration, and enhances metrics like CLV, CAC, and campaign ROI. Practical tips ensure measurable impact across teams. [Reading time: 6 min]
Explore the fascinating “long tail” of martech, where thousands of products exist, each with distinct aspirations and survival strategies. From disruptors to niche specialists, discover how this segment impacts the broader marketing technology ecosystem.
[Reading time: 6 min]
Philip Kotler is the marketing GOAT. His book ‘Marketing Management’ (now in it’s 16th edition) has been a must-read for years. Embark on a journey through 50 years of marketing evolution. Discover how customer-centricity remains core despite shifts in tools like data analytics and AI. Understand how societal value and purpose-driven branding are reshaping business.
[Reading time: 8 min]
This article discusses critical task of aligning marketing technology with overarching business goals. Gain insights into how effective martech alignment can transform customer experience and business growth.
[Reading time: 7 min]