Your Company Mandated AI. Nobody's Coming to Help.
Companies mandate AI without training or enablement. Practitioners who build their own capability deliver better work for employers, customers, and careers.
Artificial Intelligence
AI ROI Is an Operating Model Problem
Microsoft's 20,000-user study ties 67% of reported AI impact to organizational factors like culture. Your AI ROI problem is an operating model problem.
The Agentic Marketing Organization Won't Work Without a Capability Plan
The agentic marketing model solves for architecture when the real problem is capability. Why these operating frameworks fail and what's needed first.
Context Engineering, Decoded: Why CMOs Need to Know Which Definition Their Team Means
Context engineering is one term running on two different definitions. CMOs need to know which version their team means before funding either.
How to Evaluate an AI Vendor in 30 Minutes
A vendor-agnostic checklist for AI vendor calls and RFPs — fast, practical, and aimed at the gap between revolutionary-sounding features and real results.
The Stability Revolt: Why Senior Martech Leaders Are Choosing Foundations Over Agentic DXP Theater
Vendor AI agents redistribute complexity onto buyer teams. Research shows 45% fail expectations. What senior martech leaders should evaluate instead.
"I mandated AI at my company. It almost backfired."
Agency founder details a company-wide AI mandate, the near-miss backlash and productivity dip, and fixes needed to make 'use it or else' adoption stick.
Context Rot: Why AI-Powered Martech Degrades When Nobody's Watching
Context rot degrades the rules, segments, and data feeding your AI systems. The ownership model and audit cadence that catch it before outputs go wrong.
Why Marketing-IT Alignment Keeps Failing
Marketing-IT friction is structural, not interpersonal. Partnership models that realign authority and responsibility fix what alignment workshops can't.