How to Evaluate an AI Vendor in 30 Minutes
A vendor-agnostic checklist for AI vendor calls and RFPs — fast, practical, and aimed at the gap between revolutionary-sounding features and real results.
Artificial Intelligence
The Stability Revolt: Why Senior Martech Leaders Are Choosing Foundations Over Agentic DXP Theater
Vendor AI agents redistribute complexity onto buyer teams. Research shows 45% fail expectations. What senior martech leaders should evaluate instead.
"I mandated AI at my company. It almost backfired."
Agency founder details a company-wide AI mandate, the near-miss backlash and productivity dip, and fixes needed to make 'use it or else' adoption stick.
Why Agentic AI Projects Fail: The Decision Architecture Gap
Over 40% of agentic AI projects will be canceled by 2027. The problem isn't the technology — it's the missing decision architecture defining who decides what.
AI Agent Governance: Why Centralized Approval Backfires
Mandating centralized approval for AI agents pushes them underground. Learn why making the governed path easiest is the governance model that works.
Your Vendor Calls It Agentic. Your Operating Model Doesn't Care.
Vendors relabel automation as agentic AI while organizations lack the operating model to use it. A two-front diagnostic for marketing leaders before investment.
Operationalize Marketing, Not AI
AI didn't create marketing's structural failures. It exposed them. Six communities converge on the same diagnosis: operationalize marketing before scaling AI.
Enterprise AI That Learns: Marketing Leader Success Guide
Most enterprise AI tools work once and stop improving. Marketing leaders who build adaptive systems with feedback loops compound value every cycle.