How Marketing Technology Works™

At How Marketing Technology Works™ (HMTW), we know from experience that one of the biggest challenges facing marketing professionals is sifting through the vast sea of ‘stuff’ out there to stay current, relevant, and competitive (if you can find it first).

That’s exactly where we step in. HMTW is designed to be your one-stop martech enablement source, simplifying finding valuable and practical content to feed your brain and your career.

HMTW curates a wide variety of content from reliable sources, offering a streamlined way to access the latest trends, insights, and innovations in marketing technology.

Think of HMTW as a roadmap to martech enablement, saving you time, money, and effort in staying current, relevant, and competitive.

More than Curated Content

It’s not just curated content; you’ll find original perspectives from the HMTW team, marketing technology, and digital marketing leaders using martech to power their marketing organizations.

HMTW was developed by the folks at Digital Mindshare LLC, a consultancy focusing on business and marketing strategy, customer experience, and marketing technology. They offer high-quality solutions prioritizing innovation and custom-fit strategies for martech challenges.

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But wait – there’s more! The How Marketing Technology Works™ Newsletter delivers clear, actionable insights essential for staying ahead in the dynamic domain of digital marketing and technology integration.

Expect content that cuts through corporate jargon, informs, and empowers you to take control of martech and make it work for you in innovative and impactful ways—delivered directly to your inbox. Subscribe today.