Free-Year Migration Offers: The Math Vendors Skip
Vendor 'free first year' migration offers bundled with multi-year contracts rarely pencil out against real timelines. Here's the math procurement skips.
Latest Curated and Original Insights
Context Engineering, Decoded: Why CMOs Need to Know Which Definition Their Team Means
Context engineering is one term running on two different definitions. CMOs need to know which version their team means before funding either.
How to Evaluate an AI Vendor in 30 Minutes
Use this checklist verbatim in your next vendor call or RFP response section. It’s fast, vendor-agnostic, and directly addresses the top practitioner complaint: AI features that sound revolutionary but deliver marginal/disappointing results.
The Stability Revolt: Why Senior Martech Leaders Are Choosing Foundations Over Agentic DXP Theater
Vendor AI agents redistribute complexity onto buyer teams. Research shows 45% fail expectations. What senior martech leaders should evaluate instead.
The Measurement Contract Your Analytics Team Never Signed
Marketing measurement frameworks fail without an organizational contract defining decision rights, insight SLAs, and accountability. Here's what's missing.
"I mandated AI at my company. It almost backfired."
Agency founder details rolling out a company-wide AI mandate, the near-miss backlash and productivity dip, plus fixes needed to make “use it or else” agentic AI adoption stick.
Why Marketing-IT Alignment Keeps Failing
Marketing-IT friction is structural, not interpersonal. Partnership models that realign authority and responsibility fix what alignment workshops can't.
The Transaction Trap: When Your Marketing Technology Stack Fights Your Customer Relationships
Marketing stacks built for transactions train teams to treat customers as pipeline events. Here's how to rewire systems and metrics toward relationship-building that drives retention and expansion.
How Organizational Efficiency Kills Strategic Reinvention
Organizations demand transformation while running at 100% capacity. Queueing theory explains why lean companies can't reinvent and what reclaiming slack looks like.