Your Voice of the Customer Program Needs an Owner Before It Needs AI
A voice of the customer program fails when feedback has no owner. Fix your customer feedback loop in order, before an AI CX agent repeats the same problems.
How Marketing Technology Works®
Before You Buy AI Visibility Tools, Know Where ChatGPT Gets Its Opinion of You
AI visibility tools report what AI assistants say about your brand. Here's where that AI brand visibility comes from, and what's worth paying for instead.
AI Pricing Is Falling. So Why Is Your AI Bill Going Up?
AI pricing per token fell 41% in 2026, yet AI bills keep climbing. How to budget renewals around billing units, usage, and credit-based pricing terms.
AI Agent Deployment Takes Minutes After the Setup Work Is Done
AI agent deployment takes minutes because the agent copies your existing setup. Here's where AI agent implementation time goes, and when to start the clock.
My AI Guardrails Held Only When a Script Checked the Agent's Work
AI guardrails written as instructions kept failing in my tests. AI agent guardrails enforced by a script stopped the failures. Here's what I found.
How to Document What Your Orchestration Layer Owns, and What Stays in Your Tools
Martech orchestration breaks where 2 tools can run the same job. Here's how to document what your orchestration layer owns and what stays in your tools.
Agent Sprawl in Marketing Starts With Your Vendors' Product Updates
Agent sprawl in marketing comes from AI agents built into tools you already own, switched on by your own admin with no purchase for procurement to review.
Where Do You Want Your Vendor Lock-In?
Vendor lock-in lands on whatever sits at the center of your martech stack. How to find that system, and the data portability terms to demand before you sign.
The Hidden Costs of Switching Marketing Platforms No Budget Lists
Hidden costs of switching marketing platforms include one no budget lists: the know-how your team built on the old platform, which resets to zero at cutover.