How Marketing Technology Works®
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Strategic AI Implementation for Marketing Teams
How Marketing Technology Works®Advertising Policy Most marketing teams use AI wrong, focusing on volume over strategy. Learn how strategic AI implementation builds competitive advantages Stop AI efficiency theater. Discover how strategic AI...
Martech Value: Find Hidden ROI in Your Marketing Technology
Your martech might deliver substantial business value through operational efficiency, customer experience improvements, and strategic capabilities that traditional measurement approaches miss entirely. This article shows you how to investigate hidden value areas, gather compelling evidence, and communicate impact to secure continued investment. [Reading time: 7 min]
AI-Skilled Buyers Disrupt B2B Martech Sales
AI-skilled buyers outmaneuver traditional sales strategies through sophisticated research techniques most marketers can’t track. Learn how to structure content for AI discovery and build transparency-first processes that reach invisible buyers. [Reading time: 6 min]
Enterprise AI That Learns: Marketing Leader Success Guide
Your enterprise AI initiatives keep failing because you’re building static tools instead of systems that learn. This guide shows marketing leaders how to implement AI that remembers campaign results, adjusts based on performance, and improves over time through proven partnership strategies. [Reading time: 7 min]
Digital Experience Platform vs CMS: Why Simple Terms Win
Your team faces overwhelming martech complexity when analyst-driven digital experience platform terms replace familiar content management language. Learn why simplifying terminology accelerates better purchasing decisions. [Reading time: 4 min]
Composable Thinking Powers Composable DXP Success
Explore how marketing and technology leaders use composable thinking to restructure teams, empower decision-making, and outpace competitors—even with similar technology. (Reading time: 7 mins)
AI Capabilities That Transform Marketing Teams
You’ll see why top marketing teams treat AI as a strategic partner, not a magic box, and how to align tools with business goals. (Reading time: 8 min)
Martech Optimization: Best Practices for Success
If you’re optimizing your martech stack without understanding how it drives customer value, you’re wasting budget and breaking systems. Learn how clarity fuels real growth. (Reading time: 6 min)
Generative AI Transforms Marketing Teams and Strategy
AI reshapes marketing by blending automation with creativity. This article shows CMOs how to integrate AI, tackle team resistance, and build a future-ready mix of specialists and generalists. Learn to redefine roles, foster innovation, and scale impact. [Reading time: 6 min]
Marketing Ecosystem Transformation: From Stacks to Growth Engine
The Martech stack era is over—welcome to the ecosystem. Shift from siloed tools to a connected, modular approach that integrates workflows, improves ROI, and delivers seamless customer experiences. This guide explores building adaptable, scalable ecosystems. [Reading time: 6 min]